Hosted by Troy W Berkley
Saving America Money is the podcast for local business owners who are great at their trade and tired of guessing at marketing. Hosted by founder Troy W Berkley, each episode delivers straight talk on how plumbers, roofers, HVAC pros, Realtors, med spas, contractors, and other local service providers can get their name in front of the right homeowners without blowing their budget or getting burned by another vendor.
We dig into what actually makes the phone ring: direct mail that looks premium instead of cheap, shared-cost marketing that delivers big reach for a fraction of the price, category exclusivity that locks competitors out, and tracking that shows exactly what every dollar brought back. You’ll also hear practical lessons on local visibility, referrals, pay-per-lead traps, and building a brand your town recognizes.
For entrepreneurs and sales pros, we also cover what it takes to build your own local marketing business, serving the business owners in your community.
No fluff, no guru talk. Just real strategies for local businesses that want to be known, chosen, and trusted in their own ZIP code.
In this episode, Troy, Sarah, and Marcus break down the hidden cost of coupon-style marketing. It’s not just that discount mailers feel cheap—it’s that they train your entire local market to wait for your next deal, erod…
Referrals are the cheapest, highest-quality leads a local business can get, but many owners watch them dry up without knowing why. This panel episode breaks down the real reasons referrals fade: customers assume you are…
New homeowners are the most under-served, high-intent audience in any local market. They need a plumber, an HVAC check, a Realtor, a roofer, and a med spa consult—all within the first 90 days. But most owners ignore them…
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