See what a Saving America Money mailer can return.
Adjust your assumptions and watch the numbers update live. Benchmarks reflect U.S. direct-mail averages for local & home-service businesses.
USA avg: businesses see 3× higher recall after 3+ mailings to the same area.
USA benchmark: Direct mail averages 2.7–4.4% response for professional services (DMA). EDDM postcards average 0.5–1.5% on cold drops.
USA benchmark: Home-service pros close 20–30% of qualified leads. Top performers hit 40–50%.
USA avg job value: HVAC $3,500 · Roofing $8,500 · Plumbing $1,200 · Restoration $5,000 · Real Estate Agent $9,000 commission · Electrician $1,500 · Landscaping $2,500 · Painting $3,000 · Dentist $1,200 · Accountant/CPA $1,500 · Chiropractor $1,500 · Med Spa $2,000 · Auto Repair $900. Pick your profession above or drag to match your own.
- Direct mail achieves a 112% ROI for professional services — the highest of any offline channel (ANA/DMA 2023).
- 73% of U.S. consumers prefer direct mail for brand discovery. 79% act on it immediately vs. 45% for email.
- Oversized postcards (like the SAM 9×12) see response rates 2–3× higher than standard letter-size mail.
- Repeat mailings to the same route boost response 25–50% per subsequent drop due to brand familiarity.
- The average cost-per-lead for home-service direct mail is $30–$50 — far below Google Ads ($75–$150+).